01
Research
Unearth hidden insights and pave the way for groundbreaking strategies with our meticulous research approach.
We make brands
the world
remembers.
A full-service brand and marketing agency for founders, operators and PE—strategy, naming, identity and activation in half the time, at half the cost of the traditional agencies you’ve outgrown.
19
Years in business
350
Successful Brand Launches
150+
Client Testimonials
90%+
Roster of Return Clients
30+
Years · Avg. tenure of account leads
Selected Work · 29 of 350+
The Work.
PhoenixBrand System
RadiantBrand Launch
Defining is hands-down the best agency for building billion-dollar brands.
H. Michael Schwartz
Founder, Chairman & CEO · SmartStop Asset Management
Featured case · Developer Platform
Akka.
The merge.
Three companies folded into one identity—Lightbend, Akka and Kalix. Strategy through pitch deck in fourteen weeks. The new Akka reads as the platform digital dreamers build on.
4×
“Within a month, our pipeline literally quadrupled.”—Darin Bartik, CMO
Pier 70 VenturesBrand Launch
Griffin CapitalRebrand
CloudBlueIdentity · WebYou guys are literally the best team I’ve worked with in the past 20 years. You took a beloved brand and positioned us for our next phase of growth.
Ed Evans
President · Golden Spoon
The approach
Four Steps.
Weeks, not Quarters.
The fractional model: senior partners on every engagement, no junior hand-offs, AI-accelerated production. Strategy through activation in weeks, not quarters.
01
Discover
Audience research, competitive teardown, stakeholder alignment. We surface the truth the brand is built on.
02
Define
Positioning, narrative architecture, name and voice. We write the brief the rest of the work answers to.
03
Design
Identity, system, web, sales—every surface that touches a customer, designed to scale.
04
Deploy
Launch kit, internal rollout, campaign. We ship the brand and stay on through the first sixty days.
You were the first call I made when I was joining this great company, and I am so grateful I did!
Darin Bartik
CMO · Akka
DCARebrand
ExtraHopBrand SystemHow we engage · AI-first fractional model
Need embedded
leadership?
We run marketing. You ship product.
We don’t deliver strategy decks and disappear. We embed as your growth partner, build the AI systems that replace the team you’d otherwise hire.
Three steps. Each one earns the next. No twelve-month contracts. No locked-in scope. You see the work, then decide.
Step 01
Strategic Diagnostic
A working session, not a sales call. We map your funnel, surface two or three things you didn’t know, and tell you what to do—whether or not we work together.
Step 02
Audit & 30-Day Build
We map the funnel end-to-end, install the AI systems that replace the team you’d otherwise hire, and ship one or two working campaigns. You own everything we build.
Step 03
Embedded CMO Retainer
We run marketing. Weekly cadence, monthly executive review, quarterly strategy reset. One point of accountability—the output of a small team.
QuestBrand System
LOKKERBrand Launch
Sumo LogicBrand SystemWe charged Defining with capturing the spirit of our vision and positioning us for the future. They hit it out of the park!
Spencer Kupferman
CEO · PKWARE
The company we keep
350+ brands. A partial list.
From Fortune 500 incumbents to Series A challengers—the brand work that takes a company to its next chapter.
Capabilities
What we do.
A fractional team plugged into your operators. Strategy through activation, shipped in weeks—not quarters.
02
Campaign Ideation
Ignite your brand’s potential with our creative campaign ideation, turning bold ideas into even bolder realities.
03
Brand Positioning
Carve out your unique space in the market landscape with our expert brand positioning, crafting a narrative that resonates and endures.
04
Web Design / Development
Our web design and development merges aesthetic innovation with functional excellence for an unmatched user experience.
05
External Messaging Platform
Craft compelling stories and key messages that capture the essence of your brand, making every interaction memorable.
06
Sales Content
Elevate your sales narrative with content that doesn’t just inform but transforms, driving engagement and results.
07
Logo / Identity
Let’s design a logo and identity that’s not just seen but felt, encapsulating your brand’s spirit in every curve and color.
08
ABM Planning
Strategize and execute targeted Account Based Marketing plans that hit the mark, turning prospects into loyal advocates.
09
Visual Brand Language
Create a visual tone that speaks your brand’s unique and memorable language, setting a visual tone that’s unmistakably yours.