Case Study
Pedal to
the metal.
Yokohama, a leader in tire manufacturing with a focus on delivering a world-class product to a dynamic market, was looking for a new brand platform for two of their core product categories: All-Terrain Off-Road and Ultra-High Performance tires. With each category having specific benefits and needs, we stepped in to help put the pedal to the metal.
The brief
What we did.
Yokohama, a leader in tire manufacturing with a focus on delivering a world-class product to a dynamic market, was looking for a new brand platform for two of their core product categories: All-Terrain Off-Road and Ultra-High Performance tires. With each category having specific benefits and needs, we stepped in to help put the pedal to the metal. We developed two campaigns—The Yokohama Effect and Start Here—each loaded with materials for digital, web, trade and marketing collateral.
From the engagement
Vision, verbatim.
You have taken my comfort level to a whole new level!