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Defining / Branding / Work

The work that
moved the needle.

29 selected case studies from 350+ brand launches—positioning, naming, identity, campaign and web for founders, operators and the Fortune 500.

Featured · Integrated Supply Chain

Phoenix Group

Phoenix Group began as specialized manufacturing support, and has evolved into a fully integrated network—spanning automation, assembly, packaging, logistics, quality, and material management—operating as one unified ecosystem. This brand overhaul was significant and included positioning strategy, messaging frameworks, logo, tagline, brand voice, sales collateral and website for the parent company and each of their 6 divisions.

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All work

29 case studies.

Every engagement led by senior partners. No junior hand-offs.

YOUnion Student Living

Brand Launch · Naming · Web

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PKWARE

Rebrand · Positioning · Web · Sales

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Freedom West

Identity · Story · Web · Video

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Pier 70 Ventures

Brand Launch · Positioning · Campaign

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Griffin Capital

Campaign · Lead Generation

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CloudBlue

Identity · Messaging · Web

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Radiant Mortgage

Naming · Domain · Brand Launch · Web

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LegacyFirst

Positioning · Identity · Voice · Web

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Silberline

Rebrand · Identity · Web · Trade

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Avance

Positioning · Identity · Visual Language

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Akka

Identity · Messaging · Web · Sales

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Stateful

Naming · Identity · Brand Platform

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BeautyStar

Brand Launch · Identity · Web

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Genesis Trading

Identity · Web · Trade

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DCA

Rebrand · Identity · Web · Collateral

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ExtraHop

Experiential · Campaign · Trade

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Yokohama Tire

Campaign · Brand Platform

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Hoag Health Network

Brand System · Patient Acquisition

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NextVR

Rebrand · Identity · CES Launch

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Egnite Health

Naming · Identity · Visual System

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Zyris

Naming · Rebrand · Packaging · Web

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Cantor Fitzgerald

Campaign · Lead Generation

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Quest

Brand Architecture · Positioning

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LOKKER

Brand Launch · Identity · Web

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Sumo Logic

Campaign · Brand System

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Pacific Global Asset Management

Positioning · Launch · Web

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Guidance Software

Positioning · Identity · Campaign · Web

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Boulevard

Repositioning · Rebrand · Web

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