Skip to content

Case Study

Four months.
266% more traffic.

ExtraHop's challenge is competing against much larger names in the space, with much larger budgets. They came to us just four months ahead of RSAC23, requesting a project that typically requires six months.

Client

ExtraHop

Sector

Network Security

Year

2023

Scope

Experiential · Campaign · Trade

ExtraHop brand work

The brief

What we did.

ExtraHop's challenge is competing against much larger names in the space, with much larger budgets. They came to us just four months ahead of RSAC23, requesting a project that typically requires six months. We sprang into action. We worked with RSAC to determine the feasibility of placing an enclosed cube within ExtraHop's booth, and worked through all of the technical and safety requirements. The results were extraordinary: a 266% YoY increase in booth traffic, 900 qualified prospects collected, and 20+ sales meetings booked on the very first day of the show.

ExtraHop identity detail
ExtraHop identity detail
ExtraHop brand work
ExtraHop brand work
ExtraHop brand work

From the engagement

Vision, verbatim.

You definitely delivered the 'WOW' factor. Thank you!

Lona Therrien, Vice President, Corporate Marketing