Case Study
From house of brands
to branded house.
Quest Software came to us at an inflection point in their company trajectory. They had been recently dinged by Gartner for their fragmented brand presence—a common challenge for companies who experience rapid growth through acquisition.
The brief
What we did.
Quest Software came to us at an inflection point in their company trajectory. They had been recently dinged by Gartner for their fragmented brand presence—a common challenge for companies who experience rapid growth through acquisition. There were hundreds of stakeholders at Quest, many with strong affinity to legacy brands in the portfolio. Through a series of global workshops and deep audience, product and market research, we helped Quest navigate the switch from a house of brands to a branded house—repositioning the company while ensuring stakeholder participation throughout.
What the client said
“This is one of our finest moments. You have found a message, with Simplicity at Work, that legitimately could change Quest.”
Doug Garn
CEO · Quest
From the engagement
Vision, verbatim.
You guys are AMAZING! Thanks for doing such a great job, every day.