A decade of
partnership.

The brief

What we did.

Over the course of their 60-year history, Hoag has grown from a single hospital to a regional network consisting of three hospitals, 11 urgent care centers, 5 specialized institutes and more, with a premium brand known for personalized care and world-class physicians. Over the past decade we've been proud to work with executive leadership to impact nearly every aspect of Hoag—with a core focus on brand, institute marketing and patient acquisition. We began by activating their dormant brand and established a framework by which they could market and measure according to their customer segments.