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Case Study

Asset management,
reimagined.

DCA Asset Management, a distinctive kind of firm with a unique investment style, was in need of reinvigoration. The brand perception was not keeping pace with the company's evolution.

Client

DCA

Sector

Asset Management

Year

2024

Scope

Rebrand · Identity · Web · Collateral

DCA brand work

The brief

What we did.

DCA Asset Management, a distinctive kind of firm with a unique investment style, was in need of reinvigoration. The brand perception was not keeping pace with the company's evolution. DCA needed a new image and story that appealed to its tech-forward mission, so we provided a new platform for the future of DCA. The brand identity and messaging were re-engineered for a more forward-thinking story, then translated into a new logo, web designs and marketing collateral.

DCA identity detail
DCA identity detail

What the client said

“Your creativity and attention have been invaluable to the development and formation of our branding strategy… you inspired us to bring ingenuity into our thinking in a big way!”

Molly Iarocci

SVP · DCA

DCA brand work
DCA brand work
DCA brand work

From the engagement

Vision, verbatim.

– Molly Iarocci, SVP, DCA Advisors