Case Study
The platform
beneath it all.
Ingram Micro required a new brand for their Cloud-based SaaS group, timed to coincide with the significant trade show, Cloud Summit. To ensure a deep understanding of their business and gather insights from executives, partners, and clients, we conducted extensive interviews.
The brief
What we did.
Ingram Micro required a new brand for their Cloud-based SaaS group, timed to coincide with the significant trade show, Cloud Summit. To ensure a deep understanding of their business and gather insights from executives, partners, and clients, we conducted extensive interviews. This process resulted in a Strategic Brief, Messaging Strategy, Logo, and Visual Identity. The chosen design system embodies the concept of a “platform,” central to CloudBlue's offerings. The blue bar represents this platform, serving as a gateway that connects and supports businesses while anchoring the brand.
What the client said
“You and the team immersed yourselves in our business and developed an incredible brand!”
Adam Christensen
Global Head of Brand, Ingram Micro Cloud · CloudBlue
From the engagement
Vision, verbatim.
From our first meeting to our launch, the team immersed themselves in our business.