Case Study
Six weeks.
$25 million.
Alternative Investment Asset Manager Griffin Capital had a tight tax deadline approaching and a strong desire to fill a Fund composed of Qualified Opportunity Zone investment properties. The tax benefits were about to change significantly in the new year—and it was already October.
The brief
What we did.
Alternative Investment Asset Manager Griffin Capital had a tight tax deadline approaching and a strong desire to fill a Fund composed of Qualified Opportunity Zone investment properties. The tax benefits were about to change significantly in the new year—and it was already October. We sprang into action and developed a highly compelling lead generation campaign promoting this complex financial offering in a matter of weeks. We were in-market by mid-November, emphasizing educational content to ensure prospects understood the investment option and the approaching change in tax benefits.
What the client said
“Incredible! You brought us about $25 million and 500+ new leads… I was not expecting results to pop this quickly. What a great campaign!”
Diana Keary
SVP, Head of Marketing · Griffin Capital
From the engagement
Vision, verbatim.
Diana Keary / SVP Marketing / Griffin Capital