Case Study
Where beauty
meets community.
BeautyStar is a comprehensive platform designed for the salon and spa industry, providing a centralized resource for stylists, estheticians and salon/spa owners to connect, create, and grow. Their platform offers job opportunities, brand recognition, industry insights and a marketplace to ensure continued success.
The brief
What we did.
BeautyStar is a comprehensive platform designed for the salon and spa industry, providing a centralized resource for stylists, estheticians and salon/spa owners to connect, create, and grow. Their platform offers job opportunities, brand recognition, industry insights and a marketplace to ensure continued success. Our job was to launch this brand from scratch—from positioning and messaging, to identity, visual language and website. A full brand launch in record time.
From the engagement
Vision, verbatim.
We’re lucky to have met you and the team at Defining.com. I’m not sure how we could have done this without you—a look and style we have fallen in love with!
– Dawnielle Klasna, Founder BeautyStar