Case Study
Clouded perception
to clear valuation.
Guidance Software (now OpenText) offers e-discovery, data discovery and computer forensics solutions for corporations and government agencies. Their product EnCase is recognized as the most widely used software for imaging hard drives in the world.
The brief
What we did.
Guidance Software (now OpenText) offers e-discovery, data discovery and computer forensics solutions for corporations and government agencies. Their product EnCase is recognized as the most widely used software for imaging hard drives in the world. Guidance was transitioning into the enterprise e-discovery search and identification space and looking to boost valuation prior to positioning the firm for acquisition. Hampered by clouded brand perception and downgrading by Gartner, we supported Guidance with everything from audience and competitive research, brand positioning, identity development, and messaging, to campaign creation, web development and content.
What the client said
“Your impact was felt on everything from our valuation to our culture. You're true professionals.”
Lori Chavez
VP Corporate Marketing · Guidance Software
From the engagement
Vision, verbatim.
Your impact was felt on everything from our valuation to our culture. You are true professionals.