Case Study
A city within.
Originally built in the 1970s, the Freedom West community of San Francisco's Fillmore District had fallen into disrepair. Enter MacFarlane Partners and Avanth—two world-class developers set on not only revitalizing Freedom West, but building a gold-standard model of urban renewal for the rest of the world to emulate.
The brief
What we did.
Originally built in the 1970s, the Freedom West community of San Francisco's Fillmore District had fallen into disrepair. Enter MacFarlane Partners and Avanth—two world-class developers set on not only revitalizing Freedom West, but building a gold-standard model of urban renewal for the rest of the world to emulate. Our mission was to tell the new Freedom West story to not only the current shareholders but to investors, city officials, retailers and new members of this vibrant multi-cultural community. The centerpiece of our strategy was the concept of being a “city within,” represented across a new website, brand video, and shareholder and investor pitch materials.
The tagline
A city
within.
The centerpiece of the strategy was the concept of being a “city within”—represented across a new website, brand video, and shareholder and investor pitch materials.
From the engagement
Vision, verbatim.
Wow! 4 new brands. 4 home runs. Todd never ceases to impress. His consistent depth of expertise—both creatively and strategically is unmatched. He knocked it out of the park...again!
– Landon Taylor, CEO, MacFarlane Partners Investment Management