Case Study
Smiles
all around.
In collaboration with our client, we crafted a brand identity that truly reflected their personality. Recognizing the key advantages of their products in enhancing the dental experience for patients and clinicians alike, we focused on the concept of generating smiles.
The brief
What we did.
In collaboration with our client, we crafted a brand identity that truly reflected their personality. Recognizing the key advantages of their products in enhancing the dental experience for patients and clinicians alike, we focused on the concept of generating smiles. We rebranded the company as Zyris, drawing inspiration from the zygomatic facial muscles responsible for forming smiles. Complemented by the tagline “Smiles All Around,” we revitalized their brand through redesigned packaging, trade show materials, and a brand-new website.
What the client said
“You were extremely collaborative and we think that has resulted in truly great work.”
Mike Wong
Director of Marketing · Zyris
From the engagement
Vision, verbatim.
The entire team is extremely collaborative and we think that the spirit of partnership has resulted in truly great work.