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Case Study

Find the
unified.

Sumo Logic, a provider of a unified, cloud-native platform, sought to capture market share through a targeted campaign highlighting their advantages compared to a competitor. With a focus on Cloud and Enterprise applications, we crafted assets that showcased the product benefits and addressed the needs of the practitioners who rely on these tools.

Client

Sumo Logic

Sector

Observability

Year

2023

Scope

Campaign · Brand System

Sumo Logic brand work

The brief

What we did.

Sumo Logic, a provider of a unified, cloud-native platform, sought to capture market share through a targeted campaign highlighting their advantages compared to a competitor. With a focus on Cloud and Enterprise applications, we crafted assets that showcased the product benefits and addressed the needs of the practitioners who rely on these tools. We developed brand-aligned assets to promote an enticing incentive: switch to Sumo and receive 1 million credits—equivalent to a two-year contract value of $125K.

Sumo Logic identity detail
Sumo Logic identity detail
Sumo Logic brand work
Sumo Logic brand work