Case Study
One month.
Two thousand leads.
Founded in 1945, Cantor Fitzgerald has a rich history as an iconic Wall Street financial services firm focusing on equities, fixed income, currencies and investment banking. Real estate was part of their focus, but certainly not something for which they were well known.
The brief
What we did.
Founded in 1945, Cantor Fitzgerald has a rich history as an iconic Wall Street financial services firm focusing on equities, fixed income, currencies and investment banking. Real estate was part of their focus, but certainly not something for which they were well known. Cantor came to us to change that and at the same time drive new business to their Qualified Opportunity Zone Fund, composed exclusively of real estate being developed in distressed areas of the country. We developed an engaging campaign designed to generate brand awareness of Cantor's emerging real estate offering while identifying new potential investors.
What the client said
“You helped strengthen existing relationships and facilitated hundreds of interactions with brand new potential clients. Very impressive!”
Jay Frank
Chief Operating Officer · Cantor Fitzgerald
From the engagement
Vision, verbatim.
Defining.com helped strengthen existing relationships and facilitated hundreds of interactions with brand new potential clients. Very impressive.
Jay Frank, Chief Operating Officer, Cantor Fitzgerald Investment Management