Case Study
Institutional
grade, reimagined.
Genesis Trading needed a brand that matched the sophistication of their institutional trading platform. We developed an identity and visual system that carried across tradeshow environments, print, mobile and web—giving a complex financial product a clear, confident face in a crowded market..
The brief
What we did.
Genesis Trading needed a brand that matched the sophistication of their institutional trading platform. We developed an identity and visual system that carried across tradeshow environments, print, mobile and web—giving a complex financial product a clear, confident face in a crowded market.


From the engagement
Vision, verbatim.
Todd and his team are the real deal. Smart, creative and disruptive.