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Case Study

Institutional
grade, reimagined.

Genesis Trading needed a brand that matched the sophistication of their institutional trading platform. We developed an identity and visual system that carried across tradeshow environments, print, mobile and web—giving a complex financial product a clear, confident face in a crowded market..

Client

Genesis Trading

Sector

Trading

Year

2023

Scope

Identity · Web · Trade

Genesis Trading brand work

The brief

What we did.

Genesis Trading needed a brand that matched the sophistication of their institutional trading platform. We developed an identity and visual system that carried across tradeshow environments, print, mobile and web—giving a complex financial product a clear, confident face in a crowded market.

Genesis Trading identity detail
Genesis Trading identity detail
Genesis Trading brand work
Genesis Trading brand work
Genesis Trading brand work

From the engagement

Vision, verbatim.

Todd and his team are the real deal. Smart, creative and disruptive.

Robert Hawryluk , VP Marketing, Genesis Trading