Case Study
A brand about
you.
YOUnion is the brainchild of a 3-time client who specializes in acquiring dozens, or hundreds of small companies in the same vertical, integrating and re-branding them, and positioning them for eventual acquisition. They came to us with a need for a game-changing brand for a nationwide student housing project.
The brief
What we did.
YOUnion is the brainchild of a 3-time client who specializes in acquiring dozens, or hundreds of small companies in the same vertical, integrating and re-branding them, and positioning them for eventual acquisition. They came to us with a need for a game-changing brand for a nationwide student housing project. We noticed right away that their competitors were all focused on talking about themselves—number of locations, property features—and were not talking at all about the end benefit to the students who actually lived in the properties. From that insight, YOUnion was born: a brand focused on YOU, the student, and how your life can be transformed by the living experience.
The tagline
It’s not about us.
It’s about YOU.
Every competitor was talking about themselves—locations, features, amenities. Nobody was talking about the student. From that insight, YOUnion was born.
From the engagement
Vision, verbatim.
Todd and his team are hands down the best agency for building billion dollar brands.
-H. Michael Schwartz, Founder, Chairman, CEO—SmartStop Asset Management