Case Study
The coming-out
party.
NextVR came to us at a time when their company had long since outgrown the brand they developed at launch. They needed a new brand that stood apart in a global market, and would position the company favorably for future acquisition.
The brief
What we did.
NextVR came to us at a time when their company had long since outgrown the brand they developed at launch. They needed a new brand that stood apart in a global market, and would position the company favorably for future acquisition. A more immediate need: the executive team were presenting a keynote at CES in a few months and wanted it to be the coming-out party for the new brand. We tackled everything from positioning, brand and identity development to the CES presentation itself, accompanied by a splashy promotional campaign—then developed ongoing campaigns promoting new partnerships with the NBA and Live Nation.
