Case Study
Three brands.
One standard.
The new and improved Akka brand is a merger of three separate brands: Lightbend, Akka and Kalix. The new Akka brand speaks directly to their target audience of Operators, Developers and Architects—with the promise of arming digital dreamers with the technological tools to change the world.
The brief
What we did.
The new and improved Akka brand is a merger of three separate brands: Lightbend, Akka and Kalix. The new Akka brand speaks directly to their target audience of Operators, Developers and Architects—with the promise of arming digital dreamers with the technological tools to change the world. This re-brand began with a sound strategic position for the company, and expanded to everything from a new identity, messaging, corporate website, sales collateral, and pitch deck.
The digital experiences of the future require levels of performance and resiliency not possible with most systems today. Akka will be the gold standard for building, operating and securing the world's most awe-inspiring digital experiences of tomorrow.
What the client said
“You were the first call I made when I was joining this great company, and I am so grateful I did!”
Darin Bartik
CMO · Akka
The platform
The vision.
The strategic foundation every downstream decision answers to.
Vision
The digital experiences of the future require levels of performance and resiliency not possible with most systems today. Akka will be the gold standard for building, operating and securing the world’s most awe-inspiring digital experiences of tomorrow.
The tagline
Arming digital
dreamers.
The new Akka speaks directly to Operators, Developers and Architects—with the promise of arming digital dreamers with the technological tools to change the world.
From the engagement
Vision, verbatim.
Within a month of the brand relaunch...our pipeline literally quadrupled!
Akka’s Vision:
The digital experiences of the future require levels of performance and resiliency not possible with most systems today. Akka’s will be the goldstandard for building, operating and securing the world’s most aweinspiring digital experiences of tomorrow.