Drawing on 18 years of leadership in the traditional creative agency world, Defining.com has pioneered a revolutionary approach to branding: the Fractional Agency model. By assembling project-specific “talent pods” of elite professionals, implementing sprint-based execution, and strategically integrating AI across workflows, this innovative approach delivers enterprise-caliber work in half the time, at half the cost—without compromising quality.
We’ve shattered the old “better, cheaper, faster—pick two” paradigm. The Fractional Agency model eliminates the inefficiencies of traditional agencies while providing clients direct access to senior talent, greater flexibility, and consistently superior results. Experience the future of branding, where you no longer have to choose between excellence, speed, and affordability—you can have all three.
What people say
Unearth hidden insights and pave the way for groundbreaking strategies with our meticulous research approach.
Ignite your brand's potential with our creative campaign ideation, turning bold ideas into even bolder realities.
Carve out your unique space in the market landscape with our expert brand positioning, crafting a narrative that resonates and endures.
Our web design and development, merges aesthetic innovation with functional excellence for an unmatched user experience.
Craft compelling stories and key messages that capture the essence of your brand, making every interaction memorable.
Elevate your sales narrative with content that doesn't just inform but transforms, driving engagement and results.
Let's design a logo and identity that's not just seen but felt, encapsulating your brand's spirit in every curve and color.
Strategize and execute targeted Account Based Marketing plans that hit the mark, turning prospects into loyal advocates.
Create a visual tone that speaks your brand’s unique and memorable language, setting a visual tone that's unmistakably yours.
In addition to offering a full suite of Branding and Marketing services, we also provide Fractional CMO and CRO resources as well. For those companies who need expert-level guidance on how to position, launch and grow your business, we offer our strategic guidance in an affordably accessible model. Services include:
01
Through the fusion of human ingenuity and cutting-edge technology, we craft worldclass solutions that resonate with your audience. Our tailored offerings, calibrated for mid-sized firms, ensure impactful and cost-effective brand journeys, paving the way for remarkable ROI.
02
For CEOs and CMOs, Defining.com stands as your trusted partner. We operate at the speed of thought. Employing an agile approach, we compress the brand crafting process, providing mid-sized firms with a
competitive edge.
03
04
After 17 years at the helm of a traditional creative agency, INK—I’ve seen firsthand how the conventional model is cracking under its own weight. I
In the fast-paced world of startups and scale-ups, the race to secure funding often takes center stage. However, in the rush to attract investors, I
Nearly 250,000 workers in the U.S. tech sector were laid off in in the past 12 months. And the reality is that many companies can
Your domain is often the first point of contact between your brand and potential customers. It’s the virtual storefront of your business, your digital headquarters,
In recent years, the world has fundamentally changed. We have moved from a world where personal contact was the norm, to a world where most
The big moment has come. You’ve taken that next bold step in your company’s evolution and are ready to invest in a brand refresh. You’ve
AI is rapidly transforming the way brands position and message themselves to consumers. Are you keeping up with the breakneck pace of change? Most people
When you start building a brand, you might wonder what exactly is a brand? In this post, we will discuss about the essence of branding,
