Branding - Defining.com: Defining Brands. Building Value

Smarter Branding Results
in Record Time.
This is Branding Evolved.

Branding Services

For over 18 years and counting, our leadership has helped hundreds of companies across a variety of industries reach their fullest potential. Our blend of strategic services and wildly creative mindset delivers unparalleled results that helps your business thrive.

FreedomWest

YOUnion Student Living

PKWARE

I would 150% recommend INK and I’d even put my job on it!

We charged you with capturing the spirit of our vision and positioning us for the future. You hit it out of the park!

Working with Defining.com is like having another trusted employee in the conversation, that just also happens to be an expert.

Defining.com's impact was felt on everything from our valuation to our culture. They’re true professionals.

Wow! 4 new brands. 4 home runs. Defining.com never ceases to impress. They knocked it out of the park…again!

Research

Unearth hidden insights and pave the way for groundbreaking strategies with our meticulous research approach.

Campaign Ideation

Ignite your brand's potential with our creative campaign ideation, turning bold ideas into even bolder realities.

Brand Positioning

Carve out your unique space in the market landscape with our expert brand positioning, crafting a narrative that resonates and endures.

Web Design/ Development

Our web design and development, merges aesthetic innovation with functional excellence for an unmatched user experience.

External Messaging Platform

Craft compelling stories and key messages that capture the essence of your brand, making every interaction memorable.

Sales Content

Elevate your sales narrative with content that doesn't just inform but transforms, driving engagement and results.

Logo/Identity

Let's design a logo and identity that's not just seen but felt, encapsulating your brand's spirit in every curve and color.

ABM Planning

Strategize and execute targeted Account Based Marketing plans that hit the mark, turning prospects into loyal advocates.

Visual Brand Language

Create a visual tone that speaks your brand’s unique and memorable language, setting a visual tone that's unmistakably yours.

Media Planning and Buying

Navigate the media landscape with confidence, strategically planning and purchasing media that maximize your brand's reach and impact.

Fractional CMO and CRO Services

In addition to offering a full suite of Branding and Marketing services, we also provide Fractional CMO and CRO resources as well. For those companies who need expert-level guidance on how to position, launch and grow your business, we offer our strategic guidance in an affordably accessible model. Services include:

Genesis

Sumo Logic

Stateful

NextVR

Zyris

Yokohama Tire

Lokker

CloudBlue

Quest

Silberline

ExtraHop

Egnite Health

Pier 70

Cantor Fitzgerald

DCA

Cost Effectiveness: Through the fusion of human ingenuity and cutting-edge technology, we craft worldclass solutions that resonate with your audience. Our tailored offerings, calibrated for mid-sized firms, ensure impactful and cost-effective brand journeys, paving the way for remarkable ROI.

Tech Expertise: Defining.com is the bridge between technology and visionary branding. Leveraging a full suite of AI tools, we uncover insights driving brand differentiation and impact. With data-driven strategies resonating with tech-savvy audiences.

Speed to Market: For CEOs and CMOs, Defining.com stands as your trusted partner. We operate at the speed of thought. Employing an agile approach, we compress the brand crafting
process, providing mid-sized firms with a
competitive edge.

Impressive Credentials: Defining.com’s credentials shine. With 30+ years of experience in corporate branding, we’ve orchestrated billion-dollar exits, leaving an indelible mark. Our track record showcases the fortification of 300+ brands, a testament to our prowess.

What We Think