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ExtraHop’s challenge is competing against much larger names in the space, with much larger budgets. They came to us just four months ahead of RSAC23, requesting a project that typically requires six months. We sprang into action to make it happen. We worked with RSAC to determine the feasibility of placing an enclosed cube within ExtraHop’s booth, and worked through all of the technical and safety requirements. We also gave consideration to COVID-era guidelines and determined the number and spacing of viewers inside the black box. 

The results were extraordinary! a 266% YOY increase of booth traffic, 900 qualified prospects collected, and 20+ sales meetings booked the very first day of the show.

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