Egnite Health

In collaboration with our client, we successfully launched egnite Health, a digital health company, in February 2021 as a spinoff from Edwards Lifesciences, a long-standing client since 2019. The name “egnite” symbolizes the transformative power of AI in healthcare.

With our client’s blessing, we took charge of every aspect of the brand’s creation. We began by designing the logo and crafting a compelling brand narrative. Next, we developed a visual identity system to establish a consistent visual language, incorporating a chromium super-graphic that represents the synergy of moving parts coming together. The orange and blue squares symbolize data points, complemented by a dynamic line pattern reflecting the speed at which data informs decisions. With the brand identity solidified, we designed and developed egnite’s website, brand video, trade show materials, and various marketing collateral.