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"For financial services businesses like ours, you need a name that is credible and instills trust. You’re not going to trust TryFastBooks.io with your bank account information— or at least, you probably shouldn’t. Your domain name should amplify your brand, not hold it back."

"The most important change we have done was the domain change… moving from ForexPros.com to Investing.com...It was the best move and the best strategic decision we’ve taken that allows us now to raise our prices, and to get partnerships with different companies that we found very hard to do in the past."

"When people see a great domain name like Calm.com, this inspires people because it’s hard to get those domain names. When you have the domain name you kind of have the trademark. That shows you the power of a great domain name is that whoever gets the .com, they kind of get the best branding in the entire space."

"One of the best investments you can make early on is a solid .com domain name. They’re not cheap, but they’re an asset that pays unquantifiable dividends down the line. One-word dictionary domains are the holy grail... they’re not cheap, but they stamp authority, allow you to build trust with your customers faster...and typically convert better…"

"I spent 3 months...negotiating for Mint.com, and gave up 3 percent of the company, and it was the best purchase I ever made.”

"Just like it matters for your brand whether your store is on 5th avenue or in a random alleyway—it matters what your domain is.What’s easy to remember, becomes easier to trust.”

Friend.com, it’s easy to remember. I think if this was like, Trifriend.ai, it would just be so lame.”

"Ultra-premium Domain Names like these (Voice.com) can help a company achieve instant brand recognition, ignite a business, and massively accelerate value creation.”

“Beyond just the benefits of properly aligning our brand with the .com, we knew that owning Close.com would illustrate to future customers that we’re here to stay for the long haul.”