CloudBlue
Ingram Micro required a new brand for their Cloud-based SaaS group, timed to coincide with the significant trade show, Cloud Summit. To ensure a deep understanding of their business and gather insights from executives, partners, and clients, we conducted extensive interviews. This process resulted in a Strategic Brief, Messaging Strategy, Logo, and Visual Identity. The chosen design system embodies the concept of a “platform,” which is central to Cloud Blue’s offerings. The blue bar represents this platform, serving as a gateway that connects and supports businesses while serving as a prominent anchor for the brand.
![Cloudblue Generic](https://defining.com/wp-content/uploads/2023/12/cloudblue-generic1.webp)
From our first meeting to our launch, the team immersed themselves in our business
-- Adam Christensen, Global Head of Brand, Ingram Micro
![Cloudblue Logo](https://defining.com/wp-content/uploads/2023/12/cloudblue-Logo.webp)
![Cloudblue Connect Munich 2018](https://defining.com/wp-content/uploads/2023/12/cloudblue-ooh2-scaled-1.webp)
![Cloudblue Connect](https://defining.com/wp-content/uploads/2023/12/cloudblue-ooh1.webp)
![Cloudblue Website](https://defining.com/wp-content/uploads/2023/12/cloudblue-website2-scaled-1.webp)
![Cloudblue Website Design](https://defining.com/wp-content/uploads/2023/12/cloudblue-website2-scaled_edited.webp)
![Cloudblue Photography](https://defining.com/wp-content/uploads/2023/12/cloudblue-photography-example-1-scaled-1.webp)