Founded back in 1945, Silberline had a long tradition of developing industry-leading aluminum pigment solutions designed to bring sparkle to paints used in a variety of industries. However, they also had the brand look and feel of a 75 year old company—hardly matching their unrivaled focus on innovation. It was time to bring some shine to their brand image.

Silberline came to us with a very specific objective—they wanted their brand to match their relentless dedication to industry-defining innovation. Our solution led with a distinctive new logo and brand identity, and then extended to their website, product collateral, trade show presence and social media channels. In doing so, we helped Silberline leap-frog its competition by delivering a brand persona that felt contemporary, innovative and dramatic. A brand rooted in a company’s long-standing history suddenly felt built for the 21st century.