Insights & Inspirations

White Papers

Safeguarding Your Brand: The Crucial Role Of Domain Names In Your Online Strategy

Domain-First Branding: How To Build A Winning Corporate Branding Strategy

Articles

The CEO of NFT.com Shares Domain Acquisition Learnings

How Much of a Startup’s Funding Should Be Spent on a Domain Name

Swag.com CEO Jeremy Parker: “There Is So Much Value in a Good Domain Name”

30+ Companies Who’ve Recently Acquired and Upgraded to their Exact Match .COM

Harry Hurst, Founder of Pipe.com: One Word Domains Are The Holy Grail

How the $675K Acquisition of Teamwork.com Paid for Itself in One Year

Companies Who Acquired Their Exact-Match .COM on Their Way to Becoming Unicorns: Part 1

Companies Who Acquired Their Exact-Match .COM on Their Way to Becoming Unicorns: Part 2

From TuftandNeedle.com to TN.com: Why Upgrading to TN.com Was the Best Investment We Ever Made

Why .COM is the Venture Capital Community’s Power Player

Jason Calacanis Talks about the Importance of Great Domains

Paul Graham: In Order to Be Successful, You Must Own the .COM of Your Name

Naming Advice: Premium Domains Reduce Your Cost of Customer Acquisition

After Packet.com Acquisition, Packet Acquired for $335 Million

Six Companies that Excelled after Switching to a One-Word-Com Domain Name

DataRecovery.com: The $1.66 Million Was Worth It

Do You Want More Money for Your Startup? Get a .COM Domain Name!

Woven CEO Credits Company’s Success to Acquisition of Woven.com

MicroStrategy CEO Comments on the $30M Sale of Voice.com and Domains as Asset Class

100 Companies Who Understand Domain Names

Premium Domain Names Are Internet Beachfront Property

$30 Million Sale of Voice.com Sets New Record for Highest Cash Price Paid for a Domain Name

Owning Cover.com Has Lent an Extra Level of Legitimacy to the Brand and This, in Turn, Has Translated into Sales

Why Buying Pillows.com Was Worth Every Penny

After Selling Ring to Amazon for Over $1 Billion CEO Confirms He Paid $1 Million for Ring.com Domain

“ShoeBuy” Becomes “Shoes” — Walmart Maximizes Domain Acquired in $9M Deal

Why I Spent $1.5M on Our Domain. It’s A Lot of Money But Worth the Cost

What I Learned Spending $1.5M on Sumo.com—article and podcast

.COM is the Choice of VC Backed Start Ups

Microsoft Research Study: Domain Bias (Preference) During Search

Coupons.com IPO Values Company at $2.2 Billion

Having a generic/keyword domain can make all the difference: Dresses.com receives 70% type in traffic