Insights & Inspiration.
Perspective on brand, naming, and premium domains—from the team that works both sides of the equation.
A CMO’s guide to navigating the choppy waters ahead.
Discover essential strategies for CMOs in navigating turbulent tech waters. Uncover challenges, trends, and keys to success. CMOs guide on D…
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Better, Faster, Cheaper: How the Fractional Agency Model Breaks All the Rules
After 17 years at the helm of a traditional creative agency, INK—I’ve seen firsthand how the conventional model is cracking under its own we…
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Mastering the AI Revolution: 4 On-Boarding Tips for CMOs
Discover 4 essential on-boarding tips for CMOs navigating the Mastering the AI Revolution. Explore insights at Defining.com today..…
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Brand positioning is not a marketing exercise. It’s a leadership decision.
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SCOTUS rules generic word combined with .COM can be valid trademark
Scotus rules approves trademark for generic word + .com combo. Booking.com sets precedent. Top tier domains soar in value.…
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Category Creation in a Crowded Market: Strategic Advantage or Expensive Distraction?
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Do Premium Domains Help with Funding?
Unlock VC funding with premium domains. Boost brand recognition, traffic, and value. See real success stories. Consult now.…
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A Generic Word Combined with .Com Can Be a Valid Trademark
Discover the power of Generic Domain at Defining.com. Learn how you can trademark and boost the value of your online presence.…
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How A Domain Upgrade Spurred Massive Growth
Unlock business growth secrets as Tim Hargis reveals How A Domain Upgrade Spurred Massive Growth. Learn from their journey.…
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Domain-First Branding: How To Build A Winning Corporate Branding Strategy
Choosing the right brand name is crucial for success. Conduct brand awareness studies, prioritize domains to ensure a strong identity.…
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Making Deals: The Art Of Collaboration
Embrace collaboration to build sustainable success. Focus on win strategies, build trust, and create connections for long-term growth…
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Safeguarding Your Brand: The Crucial Role Of Domain Names In Your Online Strategy
Protect your brand’s online identity with a solid strategy. Secure your primary domain, monitor, and enhance SEO for long-term success.…
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The Hidden Costs of Settling for a Subpar Domain: Long-Term Brand Implications
The Hidden Costs of Settling for a Subpar Domain: Learn how compromised domains hurt conversions, and growth costing more in the long run.…
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The Power Of Brand: Strengthening Your Identity Before Fundraising
Building a brand before seeking funding is crucial for success. Differentiates you in a crowded market, and attracts investors.…
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Top 10 Branding Mistakes and How to Avoid Them
Learn how to avoid Top 10 Branding Mistakes on Defining.com. Simple tips to enhance your brand's success.…
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The Billion-Dollar Brand Blueprint: Lessons from the Trenches.
Discover the essence of What is a brand? Explore its impact on trust & loyalty. Visit Defining.com for expert insights.…
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What Smart Companies Know about Domain Names
Smart Companies secure premium domains for branding, defense, and growth. Discover why these domains drive traffic, conversions, and success…
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What Smart Founders Know About Domain Names
Discover what Smart Founders know about domain names! Learn how the right domain can elevate your brand and boost your bottom line.…
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Why AI-generated logos put your brand at risk
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Why premium domains are the most overlooked asset on your balance sheet
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Why Storytelling is Your Most Critical Skillset in a Virtual World
Discover why storytelling is essential in today's virtual world. Learn on Defining.com why it's your most critical skillset.…
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Why Your Domain Name is Your First Impression: The Impact on Brand Perception
Discover why your domain name is your first impression. Learn how it shapes brand perception, builds trust, and boosts visibility.…
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White Papers & Articles
The library, described.
White Papers & Articles
What Smart Companies Know about Domain Names
Location: Brand Credibility & Market ShareBrand Recognition + Generic/Authoritative Credibility = More Brand Recognition Smart Companies acquire category-defining or exact-match domains to lever existing efforts,
The Hidden Costs of Settling for a Subpar Domain: Long-Term Brand Implications
Here’s a scenario that plays out far too often: A startup launches with a compromised domain name—maybe it’s GetBrandName.com, or BrandNameHQ.io, or Brand-Name.com—thinking they’ll upgrade
Safeguarding Your Brand: The Crucial Role Of Domain Names In Your Online Strategy
In today’s digital age, establishing a strong online presence is paramount for the success of any business, big or small. However, as the internet continues
Domain-First Branding: How To Build A Winning Corporate Branding Strategy
Branding is a critical aspect of any company’s success, and it’s even more important for companies seeking to differentiate themselves from competitors—and scale. It’s your
Making Deals: The Art Of Collaboration
You may have heard the saying, “If you want to go quickly, go alone. If you want to go far, go together.” Making deals that
What Smart Founders Know About Domain Names
When coming up with a name for your startup, or contemplating a rebrand for your current company, do you think about domain names? For too
Do Premium Domains Help with Funding?
The short answer is: Yes. Premium domains not only make VC funding stronger, but are for companies who want their brands to be taken seriously,
How A Domain Upgrade Spurred Massive Growth
Discover the power of a domain upgrade in “How A Domain Upgrade Spurred Massive Growth.” Check out Tim Hargis’s journey with Tuft & Needle as
SCOTUS rules generic word combined with .COM can be valid trademark
In a huge win for generic domains, the Supreme Court, in an 8-1 decision on June 30, 2020, ruled that, as a general matter, you
In 2020, in a huge win for generic domain, the Supreme Court, in an 8-1 decision, ruled that, as a general matter, you CAN trademark
Articles & Case Studies
The CEO of NFT.com Shares Domain Acquisition Learnings
Swag.com CEO Jeremy Parker: “There Is So Much Value in a Good Domain Name”
30+ Companies Who’ve Recently Acquired and Upgraded to their Exact Match .COM
Harry Hurst, Founder of Pipe.com: One Word Domains Are The Holy Grail
How the $675K Acquisition of Teamwork.com Paid for Itself in One Year
Companies Who Acquired Their Exact-Match .COM on Their Way to Becoming Unicorns: Part 1
Companies Who Acquired Their Exact-Match .COM on Their Way to Becoming Unicorns: Part 2
From TuftandNeedle.com to TN.com: Why Upgrading to TN.com Was the Best Investment We Ever Made
Jason Calacanis Talks about the Importance of Great Domains
Paul Graham: In Order to Be Successful, You Must Own the .COM of Your Name
Naming Advice: Premium Domains Reduce Your Cost of Customer Acquisition
After Packet.com Acquisition, Packet Acquired for $335 Million
Six Companies that Excelled after Switching to a One-Word-Com Domain Name
DataRecovery.com: The $1.66 Million Was Worth It
Do You Want More Money for Your Startup? Get a .COM Domain Name!
Woven CEO Credits Company’s Success to Acquisition of Woven.com
MicroStrategy CEO Comments on the $30M Sale of Voice.com and Domains as Asset Class
100 Companies Who Understand Domain Names
Premium Domain Names Are Internet Beachfront Property
$30 Million Sale of Voice.com Sets New Record for Highest Cash Price Paid for a Domain Name
Owning Cover.com Has Lent an Extra Level of Legitimacy to the Brand and This, in Turn, Has Translated into Sales
Why Buying Pillows.com Was Worth Every Penny
After Selling Ring to Amazon for Over $1 Billion CEO Confirms He Paid $1 Million for Ring.com Domain
“ShoeBuy” Becomes “Shoes”—Walmart Maximizes Domain Acquired in $9M Deal
Why I Spent $1.5M on Our Domain. It’s A Lot of Money But Worth the Cost
.COM is the Choice of VC Backed Start Ups
Microsoft Research Study: Domain Bias (Preference) During Search
Coupons.com IPO Values Company at $2.2 Billion
Having a generic/keyword domain can make all the difference: Dresses.com receives 70% type in traffic