Defining / Domains / Naming

We don’t just find domains. We forge identities.

Introducing DomainFirst™ Branding.

Unlike the “Needle in the Haystack” naming process that agencies have been leaning on for far too long, we’ve disrupted the inefficient process and begin by delivering pre-negotiated names and domains for consideration.

Start a naming brief

How it works

From brief to owned name.

Briefing

We brief you, the client, to gain alignment on the assignment and objectives as well as budget to acquire your perfect domain.

Sourcing

Utilizing our expertise and vast network, we source and curate domains that track to your strategic and creative goals, as well as budget.

Screening

Of the hundreds of domains identified, we pre-screen based on trademark and any competitive conflicts, delivering only cleanly accessible brand names.

Presenting

Once the field is narrowed, we then write brief Brand Stories for the finalists aligning each with the ethos of your business and brand voice.

Acquire

Once a domain is selected, we move on to coordinate the domain acquisition on your behalf.

Transfer

We coordinate the transfer ensuring a smooth transition of ownership.

Our Guarantee

10 domains. In 10 days.

Unlike standard agency naming exercises that take months and result in made-up unpronounceable names and sub-par domains, we guarantee ten cleanly acquirable names—real words, real .COMs—delivered in ten days.

Why it works

What the right name buys you.

Instant Authority

Perceived market credibility, perceived market leadership and respect.

Credibility

Establish company, product or service dominance.

Global Presence

Highly identifiable and recognizable internationally.

Highly Memorable

Clients and prospects can easily pronounce and spell your name—powerful brand recall when advertised or marketed.

SEO Impact

Historically, exact-match keywords are rated higher for relevancy and search engine placement.

CPC Opportunity

Increased click-through rates due to user recognition, familiarity, trust, and respect.

Get started

The perfect name is already out there. We’ll get it for you.

One brief. Ten pre-screened, acquirable names. No made-up words, no trademark landmines.

Start a naming brief

Client testimonial

“Defining.com is hands-down the best agency for building billion dollar brands.”

H. Michael Schwartz · Founder, Chairman and CEO, SmartStop Asset Management

Name what’s next.

Tell us what you’re building and we’ll come back with names you can actually own.

Start a naming brief