Ingram Micro required a new brand for their Cloud-based SaaS group, timed to coincide with the significant trade show, Cloud Summit. To ensure a deep understanding of their business and gather insights from executives, partners, and clients, we conducted extensive interviews. This process resulted in a Strategic Brief, Messaging Strategy, Logo, and Visual Identity. The chosen design system embodies the concept of a “platform,” which is central to Cloud Blue’s offerings. The blue bar represents this platform, serving as a gateway that connects and supports businesses while serving as a prominent anchor for the brand.
