BeautyStar

BeautyStar is a comprehensive platform designed for the salon & spa industry. They provide a centralized resource for stylist, estheticians and salon/spa owners to connect, create, and grow. Their platform offers job opportunities, brand recognition and industry insights, a marketplace for the industry to ensure continued success. Our job was to launch this brand from scratch—from positioning and messaging, to identity, visual language and website. A full brand launch in record time.