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Alison Simpson

Corporate Domain Services

Alison Simpson is a customer-focused marketing leader with 20 years of experience helping brand owners secure and optimize their online presence. Her multi-faceted work experience in marketing and operations roles for corporate registrars has cultivated a deep understanding of the domain management and brand protection industries.

Alison has extensive experience helping brand owners develop and implement detailed domain name strategies and internal processes to reach their specific objectives and goals. Whether she’s helping a startup build their online presence with customized domain registrations or helping a large corporate brand pare back a bloated domain portfolio, Alison understands the value of domain assets and the impact they can have on your bottom line when correctly managed.

Her considerable experience includes a 15-year tenure at corporate registrar, MarkMonitor. During her time at MarkMonitor, Alison served as the Product Marketing Director, creating and driving MarkMonitor’s go-to-market strategy. In her early years at MarkMonitor, she was a Client Services Manager, responsible for the day-to-day management of large global domain portfolios. Alison most recently served as the Director of Registrar Operations at a leading brand protection company where she led the registrar organization, including customer service, registry operations, compliance, and registry billing. She also participates regularly at ICANN and has written numerous blogs, led several webinars, and spoken publicly about developing effective domain management strategies.

Alison brings her domain name expertise to Defining.com managing Corporate Domain Services—advising companies on domain name strategies and best practices, and providing customized recommendations and tools to maximize portfolio values.