Turning Digital
Real Estate into
Brand Gold

At Defining.com, we combine strategic brand building with expert domain services to create global brands that leave a lasting impression.

Core Services

Make Your Mark.

You’ve got the business model, the dream and the tech. Here’s what we’ve got: A team of seasoned experts in Domain Services, Naming & Branding.

You’ll call it a Trifecta. We call it just another Tuesday.

Domain Services

Providing expert premium domain brokerage: sales & stealth acquisitions; domain consulting and appraisals; and a full suite of corporate domain services—helping you maximize value on key digital assets. Every time.

Branding Services

Our "Fractional Agency" model is disrupting the status quo—delivering thoughtful strategy, killer creative and measurable results—all for half the cost and in half the time of traditional agencies. 350+ happy clients can't be wrong.

Corporate Naming

We work with founders, Private Equity, and Venture Capitalists to identify the right name for your company, and help you to secure the exact match domain as well as ancillary IP—all in a matter of weeks. This is naming re-imagined.

Featured Domains

Ultra-Premium Domains For Sale

Featured Brands

Smarter Branding Results in Record Time. This is Branding Evolved.​

We empower well-funded startups to Enterprise firms with dynamic branding strategies, fusing cutting-edge AI and our 30-year record of fortifying over 300 brands—all without breaking the bank.

Radiant Mortgage

Radiant Mortgage

Brand Launch and Activation
Akka

Akka

Brand Launch and Activation
NextVR

NextVR

Brand Launch and Activation
Freedom West

Freedom West

Brand Launch and Activation
PKWARE

PKWARE

Brand Launch and Activation

Just like it matters for your brand whether your store is on 5th avenue or in a random alleyway—it matters what your domain is. If physical world is ‘location location location,’ digital is ‘trust trust trust.

— Jannick Malling, Co-Founder, Public.com

Exact-Match .COM Stats

of the top 100 Global Tech firms
0 %
Fortune 500 companies
0 %
YCombinator's Top Companies
0 %
Crunchbase's Unicorn Board
0

Corporate Naming Made Simple

1

BRIEFING

We gain alignment on the objectives as well as budget to acquire your perfect domain.

2

SOURCING

We curate domains that track to your strategic and creative goals, as well as budget.

3

SCREENING

We pre-screen based on trademark and competitive conflicts, delivering only cleanly accessible brand names.

4

PRESENTING

We write brief Brand Stories for the finalists aligning each with the ethos and voice of your brand.

5

Acquire

Once a domain is selected, we move on to coordinate the domain acquisition on your behalf.

6

Transfer

We provide white-glove closing services via a trusted escrow agent, ensuring a safe and smooth transaction.

Featured Brands

Akka

The new and improved Akka brand is a merger of three separate brands: Lightbend, Akka and Kalix. The new Akka brand speaks directly to their target audience of Operators, Developers and Architects—with the promise of arming digital dreamers with the technological tools to change the world. This re-brand began with a sound strategic position for the company, and expanded to everything from a new identity, messaging, corporate website, sales collateral, and pitch deck.

About Us

Two successful CEOs at the top of their game coming together to create the new standard in Branding and Domain Services: Hands-on experts who are committed to your success, supported by a world-class team of specialists.

Branding Services

Smarter Branding Results in Record Time. This is Branding Evolved.

Research​

Unearth hidden insights and pave the way for groundbreaking strategies with our meticulous research approach.

Campaign Ideation​

Ignite your brand’s potential with our creative campaign ideation, turning bold ideas into even bolder realities.

Brand Positioning​
Carve out your unique space in the market landscape with our expert brand positioning, crafting a narrative that resonates and endures.
Web Design/ Development​

Our web design and development, merges aesthetic innovation with functional excellence for an unmatched user experience.

The Company We Keep

What people say

Client Testimonials

What We Think

Insights & Inspirations