Branding
Why AI-generated logos put your brand at risk
Why building your identity from the ground up is the smartest investment you can make The rise of AI has made it easier than ever
September 9, 2025
We help Scale-Up founders and growth-stage leaders sharpen their brand story—so they can raise faster, win market share, and command higher valuations.
Most agencies take 6 months and a six-figure budget to deliver a brand strategy. We’ve built a faster, sharper model.
In a matter of weeks, we combine 30+ years of brand-building expertise with AI-enabled precision to deliver enterprise-grade strategy that:
• Increases investor confidence
• Differentiates you in competitive markets
• Drives up valuation multiples
Over 350 brands have trusted us — from Cisco and Dell to high-growth scale-ups.
We’ve shattered the old “better, cheaper, faster—pick two” paradigm. The Fractional Agency model eliminates the inefficiencies of traditional agencies while providing clients direct access to senior talent, greater flexibility, and consistently superior results. Experience the future of branding, where you no longer have to choose between excellence, speed, and affordability—you can have all three.
What people say
Unearth hidden insights and pave the way for groundbreaking strategies with our meticulous research approach.
Ignite your brand's potential with our creative campaign ideation, turning bold ideas into even bolder realities.
Carve out your unique space in the market landscape with our expert brand positioning, crafting a narrative that resonates and endures.
Our web design and development, merges aesthetic innovation with functional excellence for an unmatched user experience.
Craft compelling stories and key messages that capture the essence of your brand, making every interaction memorable.
Elevate your sales narrative with content that doesn't just inform but transforms, driving engagement and results.
Let's design a logo and identity that's not just seen but felt, encapsulating your brand's spirit in every curve and color.
Strategize and execute targeted Account Based Marketing plans that hit the mark, turning prospects into loyal advocates.
Create a visual tone that speaks your brand’s unique and memorable language, setting a visual tone that's unmistakably yours.
In addition to offering a full suite of Branding and Marketing services, we also provide Fractional CMO and CRO resources as well. For those companies who need expert-level guidance on how to position, launch and grow your business, we offer our strategic guidance in an affordably accessible model. Services include:
1. Brand and Product Positioning
2. Demand Generation Strategies
3. Campaign Ideation
4. Sales Processes
5. External Messaging
6. Digital Growth
01
Cost Effectiveness
Through the fusion of human ingenuity and cutting-edge technology, we craft worldclass solutions that resonate with your audience. Our tailored offerings, calibrated for mid-sized firms, ensure impactful and cost-effective brand journeys, paving the way for remarkable ROI.
02
Speed to Market
For CEOs and CMOs, Defining.com stands as your trusted partner. We operate at the speed of thought. Employing an agile approach, we compress the brand crafting process, providing mid-sized firms with a
competitive edge.
03
Tech Expertise
04
Impressive Credentials
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