Todd Henderson.

In his previous role as Founder/CEO of INK, Todd was solely responsible for generating over $50M+ in agency revenue and serving as a strategic advisor to over 300 CEOs over a 17-year period. Todd led the team at INK to be recognized as Inc. Magazine’s Fastest Growing firms, 5 years in a row in their prestigious Inc. 5000 list. Prior to founding INK, Todd served as a Lead Character Animator at DreamWorks SKG, where he was a member of the team that created the inspiration for the Kung-Fu Panda franchise. Todd started his agency journey as Chief Creative Officer at Viant, a publicly-traded digital transformation consulting firm.

Over his impressive 30+ year career, Todd has specialized in building multi-million and billion dollar brands, from naming and domain acquisition to strategy, sales enablement, branding and activation, and everything in between. Todd has worked with such esteemed companies such as: Dell, Cisco, Edwards LifeSciences, Vizio, Baja Fresh, HP, Cantor Fitzgerald, PacificLife, Yokohama Tires, Sony Pictures, etc. and has deep experience across many categories including: FinTech, Healthcare, Real Estate and Technology.

Todd brings his branding, consulting, sales and naming expertise to Defining.com, helping companies reach their maximum valuation potential. He works with leadership teams end to end, from strategy and positioning through naming and identity to full implementation across web, messaging and go-to-market activation. The throughline is value creation: every engagement is built to leave the company with a stronger market position, a clearer story for customers and investors, and a brand that compounds into enterprise value.

Outside Defining.com, Todd runs an independent fractional-CMO practice at toddhenderson.com, embedding senior marketing leadership and AI agent operations inside founder-led companies.