AI is rapidly transforming the way brands position and message themselves to consumers. Are you keeping up with the breakneck pace of change?
Most people fail because oftentimes it feels overwhelming and intimidating to dive into learning new tools and languages that are evolving so quickly.
The truth is—those that refuse to invest the time to learn these new tools now, will be left behind. So to create a comfortable on-ramp to AI’s role in branding, sales and marketing, I’m sharing my Top 4 tips for educating yourself and your team, including how to begin your AI journey, how to identify opportunities in which to apply AI, how to identify the right tools and how to create opportunities for greater learning and collaboration. Let’s dive right in…
Tip 1: Understand the Basics: Start with comprehensive research on AI concepts, tools, and
their applications in your world of branding, sales and marketing. There are plenty of online
courses, workshops, and technology consultants that can demystify AI and help shorten your learning curve. Some ways in which you can begin learning the ins and outs of AI include:
Tip 2: Identify Opportunities: Evaluate areas within your marketing strategy where AI can
enhance efficiency or effectiveness. Transitioning from academic research to tactical
implementation is key in learning how these tools work. Some opportunities include:
reviews and
Tip 3: Choose the Right Tools: Depending on your identified objectives, select AI tools that
best align with them. Looking to augment audience research? Develop user journeys? New
UX for landing pages? Explore new visual guidelines or photographic styles? There are literally thousands of tools to do the job. In a future post, I’ll share many of my favorites broken down by category, but for now, a great ChatGPT4 prompt to start you on your way is this: “I am a CMO interested in exploring AI tools to help me streamline efficiencies in {insert topic}. As of today’s date, what are the top 5 recommended AI tools based on user reviews and downloads?”
Tip 4: Learning from experts in the field: You are not in this alone. There are many subject
matter experts from whom you can learn the ropes and shorten your learning curve, all of
whom I’ve benefitted greatly from following. Some standouts include:
The integration of AI into marketing, branding, and sales is no longer a distant future but a
vibrant reality that demands prioritization.
By embracing the four tips outlined above, you’re not only preparing yourself and your team for where the industry is headed, but actively taking a role in shaping it.
Disruption isn’t coming…it’s already here. Are you ready?
For more insights, visit us at Defining.com.
