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If brand positioning lives in your marketing department, your leadership team has already abdicated power. That might sound harsh. It’s also accurate. Positioning determines how
Location: Brand Credibility & Market ShareBrand Recognition + Generic/Authoritative Credibility = More Brand Recognition Smart Companies acquire category-defining or exact-match domains to lever existing efforts,
Why building your identity from the ground up is the smartest investment you can make AI has made it remarkably easy to create a logo.
Here’s a scenario that plays out far too often: A startup launches with a compromised domain name—maybe it’s GetBrandName.com, or BrandNameHQ.io, or Brand-Name.com—thinking they’ll upgrade
After 17 years at the helm of a traditional creative agency, INK—I’ve seen firsthand how the conventional model is cracking under its own weight. I
In today’s digital age, establishing a strong online presence is paramount for the success of any business, big or small. However, as the internet continues
In the fast-paced world of startups and scale-ups, the race to secure funding often takes center stage. However, in the rush to attract investors, I
Branding is a critical aspect of any company’s success, and it’s even more important for companies seeking to differentiate themselves from competitors—and scale. It’s your
Nearly 250,000 workers in the U.S. tech sector were laid off in in the past 12 months. And the reality is that many companies can
You may have heard the saying, “If you want to go quickly, go alone. If you want to go far, go together.” Making deals that
Your domain is often the first point of contact between your brand and potential customers. It’s the virtual storefront of your business, your digital headquarters,
When coming up with a name for your startup, or contemplating a rebrand for your current company, do you think about domain names? For too
In recent years, the world has fundamentally changed. We have moved from a world where personal contact was the norm, to a world where most
The short answer is: Yes. Premium domains not only make VC funding stronger, but are for companies who want their brands to be taken seriously,
The big moment has come. You’ve taken that next bold step in your company’s evolution and are ready to invest in a brand refresh. You’ve
Discover the power of a domain upgrade in “How A Domain Upgrade Spurred Massive Growth.” Check out Tim Hargis’s journey with Tuft & Needle as
AI is rapidly transforming the way brands position and message themselves to consumers. Are you keeping up with the breakneck pace of change? Most people
In a huge win for generic domains, the Supreme Court, in an 8-1 decision on June 30, 2020, ruled that, as a general matter, you
When you start building a brand, you might wonder what exactly is a brand? In this post, we will discuss about the essence of branding,
In 2020, in a huge win for generic domain, the Supreme Court, in an 8-1 decision, ruled that, as a general matter, you CAN trademark
