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Avance

AVANCE is a movement celebrating Latino success through life-changing events and meaningful connections.Uniting Latino business leaders, entrepreneurs, and rising talent to build a community focused on prosperity and generational wealth. Their conferences offer access to influential networks, practical business strategies, and inspiring content tailored to Latino professionals. At Defining, our role was to establish AVANCE’s “true north” as an organization, developing a Strategic Position, Core Messaging, a fresh new Identity, and Visual Language to help them launch THE preeminent Latino-centric conference in the world.

I absolutely love it . You crushed it!

Nely Galan, Co-Founder
Taste Maker
Rule Breaker
Trendsetter
Game Changer
Avance
AVANCE CAP
Avance
PROXIMO
Proximo
Avance
Colors

AVANCE's Vision:

We aspire for every Latino to have access to the information, resources, and connections to unleash their potential, achieve their dreams, and create a legacy of financial prosperity for generations to come.

  • The Network That Moves You.
  • The right connections open doors. The right mindset breaks them down
  • Because when we rise together, we rise higher.
  • We don’t chase opportunities. We create them.
  • If the rules don’t fit rewrite them.
  • Bold Voices. Brighter Futures.