
Better, Faster, Cheaper: How the Fractional Agency Model Breaks All the Rules
After 17 years at the helm of a traditional creative agency, INK—I’ve seen firsthand how the conventional model is cracking under its own weight. I
Ultra-Premium Domains are lead generators, brand enhancers, & appreciating assets. All lead to increased ROl & higher company valuations—while reducing the cost of customer acquisition.
Far more than digital addresses, Ultra-Premium domains are authoritative and unforgettable cornerstones for global brands. Imagine a domain that not only aligns seamlessly with your branding, but amplifies it—multiplying the impact of your marketing, and serving as a moat around your brand. Frst impressions are critical and a premium domain is your brand’s ultimate power move.
If you need assistance acquiring a domain name for your company—or maximizing value on one you no longer need, please contact us today for a complimentary consultation: [email protected]
Experience the Defining Difference
We use our decades worth of experience in brand development, consumer insights, marketing and naming to help you identify and acquire the right domain for your company. When developing a disruptive brand, it’s essential to acquire an intuitive, memorable and authoritative domain. We take a consultative approach and specialize in working with founders, CXOs, and VCs to get the right domain at the right price.
We employ exhaustive research, brand strategy, marketing communications, and our deep knowledge of the market, as well as our enviable network, to find the right buyer for your valuable domain assets—matchmaking the domain to the company who can most benefit from its acquisition. We take a consultative approach, specializing in identifying and selling to end users—utilizing highly sophisticated systems and processes, and achieving best-in-class results.
With the right name, your brand’s journey is already half-accomplished. We specialize in identifying that perfect name that embodies the essence of your company. We go beyond securing just an exact match domain name and related IP. Our process is meticulously tailored to your specific needs. We conduct a thorough analysis of your market strategy, engage in exhaustive research, and generate a bespoke list of names that resonate with your brand’s ethos and vision.
Our comprehensive services encompass Domain Appraisal + Consulting, Domain Brokering for Buyers and Sellers, Domain Name Ideation, Domain Name Strategy Consulting, and Domain Portfolio Management. Connect with us today for a transformative consultation that goes beyond the conventional, crafting a digital strategy that propels your brand to new dimensions.
Our founder’s journey began in 1998 with a vision to excel in the premium domain landscape. Our expertise is not just in appraising domain names and digital assets but extends to comprehensive consulting, ideation, sales, strategy, and securing ultra-premium .COMs for a discerning clientele that includes investors, VCs, Private Equity, established companies, and dynamic startups.
Protect your Valuable Assets
Looking to acquire your exact-match domain, or interested in a new name and domain?
Services include:
Ideation, Enforcement, Overall Strategy & Portfolio Management.
At Defining.com, we’re proactive out-bounders. We dive in, do the extensive legwork, and close the deal. It’s not just about the hunt; it’s about precision. We identify and engage the ideal buyers and sellers, educating and engaging across all channels utilizing highly sophisticated systems and processes. This isn’t just outreach; it’s about crafting targeted connections that deliver powerful results.
Protect Your Valuable Assets
Leverage our expertise and guard your valuable time to maximize how domain name values work for your bottom line. Audits, reports, consolidation, management & more.
Keep your assets safe with advanced security recommendations and domain tools, both internally and externally.
Domain Ecosystem Audits/Reports, Nameservers and DNS Configuration, Security Protocols and Backup Registrars, Registration & Consolidation, New TLD launches, Content resolution, and more.
After 17 years at the helm of a traditional creative agency, INK—I’ve seen firsthand how the conventional model is cracking under its own weight. I
Here’s a scenario that plays out far too often: A startup launches with a compromised domain name—maybe it’s GetBrandName.com, or BrandNameHQ.io, or Brand-Name.com—thinking they’ll upgrade
In the fast-paced world of startups and scale-ups, the race to secure funding often takes center stage. However, in the rush to attract investors, I
For the past three decades, consumers have subconsciously placed trust in companies with exactmatch .COM domains. Plus, the cost of branding on alternative extensions skyrockets as engagement naturally gravitates towards .COM. Let’s look at the numbers…