“Having worked with Todd and team at Defining.com for five brand launches, I can honestly say they're an invaluable extension of our executive team and one of my most valuable growth partners.”
—LANDON TAYLOR, FOUNDER, LEGACYFIRST
Visual Direction:
“Architects of Prosperity”
This direction expresses Legacy First’s core tension: enduring strength shaped by human perseverance. The visual language is bold, crisp and confident—anchored by a palette of black, white, charcoal, and gold—yet softened by light, texture, and space.
The central emotion evoked in this concept is confidence—embodied by the people involved in making these dreams a reality—your team, city officials, corporations and members of the community.
