Branding
Why AI-generated logos put your brand at risk
Why building your identity from the ground up is the smartest investment you can make The rise of AI has made it easier than ever
September 9, 2025
What We Think
Why building your identity from the ground up is the smartest investment you can make The rise of AI has made it easier than ever
After 17 years at the helm of a traditional creative agency, INK—I’ve seen firsthand how the conventional model is cracking under its own weight. I
In the fast-paced world of startups and scale-ups, the race to secure funding often takes center stage. However, in the rush to attract investors, I
Nearly 250,000 workers in the U.S. tech sector were laid off in in the past 12 months. And the reality is that many companies can
Your domain is often the first point of contact between your brand and potential customers. It’s the virtual storefront of your business, your digital headquarters,
In recent years, the world has fundamentally changed. We have moved from a world where personal contact was the norm, to a world where most
The big moment has come. You’ve taken that next bold step in your company’s evolution and are ready to invest in a brand refresh. You’ve
AI is rapidly transforming the way brands position and message themselves to consumers. Are you keeping up with the breakneck pace of change? Most people
When you start building a brand, you might wonder what exactly is a brand? In this post, we will discuss about the essence of branding,
What people say
