Lasting.com

Pricing & Additional Information Upon Request: sales@defining.com

Lasting.com is an ultra-premium domain name that embodies resilience, endurance, and longevity. In a world cluttered with ephemeral trends and fleeting relevance, a name like Lasting.com instantly conveys an unshakable legacy—a promise to stand the test of time. Ultra-Premium Domains like Lasting.com provide: Instant Credibility, Brand Memorability, SEO Advantage, Global Reach, and a Competitive Edge.

The in-depth appraisal on this ultra premium .COM (available to serious, potential buyers upon request) is predicated upon the following factors:

  • Aged, Legacy Ultra-Premium .COM, Registered Since 1996
  • Aged Domain Names in the Global Dot Com Extension are in High Demand
  • Highly Competitive: No other TLD extensions available (Lasting taken in 78 domain extensions)
  • High Use in Commerce & Culture: Lasting appears in 19,530 domain names, but there’s only one Lasting.com
  • High Search Volume: Lasting receives over 1,220,000 searches per month on Google (Broad Search)
  • High CPC for Lasting: $1.45 (Broad Search)
  • High Consumer Demand: a Google search of Lasting returns 2,240,000,000+ (2.2B) results
  • Related Premium .COM Sales – Comparable Valuation Model


Additionally, high-value domains are appreciating assets. Purchasing Lasting.com isn’t an expense; it’s a strategic investment in your brand’s legacy. Opportunities like this are rare and time-sensitive. Stake your claim in the digital landscape with a name that will endure. Contact us today to discuss acquisition details. Claim your legacy. Make it Lasting.

Please Note: Offers must begin in the six-figures USD. We invite you to see recent comparable sales here.

What is the buying process? 

Once escrow closes, we will then assist you in transferring the domain to the registrar of your choice. NOTE: If payment is made in full, ownership will be transferred to you at close of Escrow. If arrangements are made for a payment plan, you will have full usage of the domain upon receipt of the first installment, but will not own it outright until the final payment has been satisfied.

How will I take control of the domain?

Once escrow closes, we will then assist you in transferring the domain to the registrar of your choice. NOTE: If payment is made in full, ownership will be transferred to you at close of Escrow. If arrangements are made for a payment plan, you will have full usage of the domain upon receipt of the first installment, but will not own it outright until the final payment has been satisfied.

Why buy a premium domain name?

Elevate your brand. A premium domain brings: Authority, Credibility, Legitimacy, Memorability, Value, and Visibility. Quality premium domains are lead generators, brand enhancers, and appreciating assets. All three lead to increased ROI and higher company valuations—while reducing the cost of customer acquisition. We invite you to check out our white paper here: What Smart Founders Know About Domain Names.

Defining.com helps companies acquire their best possible digital real estate in order to accelerate growth…and scale. Want to grow your brand, or lever a new strategy? Need to box out a competitor? Ultra premium domains are powerful tools for growth highly targeted, authoritative, and memorable global brands, and are proven to convert more leads into paying customers than sites without (Microsoft study: Domain bias in web search).

Additionally, after observing growth and trends in the space over the past two decades, tremendous research, and consulting with top portfolio managers for some of the world’s wealthiest individuals and corporations, it is our view that ultra-premium .COMs constitute the new Alternative Asset Class–scarce and highly sought after with strong liquidity. Great domain names are the internet’s only real estate and can yield incredible ROI.

Want to learn more? We invite you to check out relevant case studies and articles.