Guidance Software

Guidance Software (now OpenText) offers e-discovery, data discovery and computer forensics solutions for corporations and government agencies. Their product EnCase is recognized as the most widely used software for imaging hard drives in the world. 

Guidance was transitioning into the enterprise and e-discovery search and identification space and was looking to boost valuation prior to positioning the firm for acquisition. Hampered by clouded brand perception and downgrading by Gartner, we supporting Guidance with everything from audience and competitive research, brand positioning, identity development, and messaging, to campaign creation, web development and content creation. In Sept of 2017, Guidance was acquired by OpenText for $240M.

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