What is a brand?​

The Billion-Dollar Brand Blueprint: Lessons from the Trenches. Ask 10 people and you’ll get 10 different answers. I’ve been in Branding for decades and have heard every possible answer to this question one could give. Get the answer right, and it could be a game-changing growth hack. Get it wrong, and it could cost you […]

How A Domain Upgrade Spurred Massive Growth

How A Domain Upgrade Spurred Massive Growth I recently sat down for a coffee with Tim Hargis, the former VP, Marketing & Business Development for Tuft & Needle, an American direct to-consumer mattress and bedding brand acquired by Serta Simmons Bedding in 2018. We had a great chat about domains and branding, and the impact […]

A Generic Word Combined With .com Can Be Valid Trademark

A Generic Word Combined With .Com Can Be Valid Trademark Today, in a huge win for generic domains, the Supreme Court, in an 8-1 decision, ruled that, as a general matter, you CAN trademark a generic term + .com. So while you can’t trademark “booking,” you CAN trademark “Booking.com,” rendering top tier domains more valuable […]

SCOTUS rules generic word combined with .COM can be valid trademark

SCOTUS rules generic word combined with .COM can be valid trademark In a huge win for generic domains, the Supreme Court, in an 8-1 decision on June 30, 2020, ruled that, as a general matter, you CAN trademark a generic term + .com. So while you can’t trademark “booking,” you CAN trademark “Booking.com,” rendering top […]

Do Premium Domains Help with Funding?

Do Premium Domains Help with Funding? The short answer is: Yes. Premium domains not only make VC funding stronger, but are for companies who want their brands to be taken seriously, even revered; who want to achieve brand notoriety—woven into the fabric of the culture for decades to come. Why? Quality premium domains are lead […]

What Smart Companies Know about Domain Names

What Smart Companies Know about Domain Names Location: Brand Credibility & Market ShareBrand Recognition + Generic/Authoritative Credibility = More Brand Recognition Companies often acquire category-defining domains to lever existing efforts, rebrand, or launch new consumer-facing campaigns—for instance, I sold Rate.com to Guaranteed Rate, eBike.com to Bosch and Advance.com to Advance Publications (Conde Nast); Oracle utilizes Sales.com, Retail.com and […]

What Smart Founders Know About Domain Names

What Smart Founders Know About Domain Names When coming up with a name for your startup, or contemplating a rebrand for your current company, do you think about domain names? For too many founders, names are an afterthought—not integrated into the fabric of the brand story or brand promise, or, equally dangerous, paired with a […]

A CMO’s guide to navigating the choppy waters ahead.

A CMO’s guide to navigating the choppy waters ahead. Nearly 250,000 workers in the U.S. tech sector were laid off in in the past 12 months. And the reality is that many companies can continue operations with smaller headcount indefinitely. So it stands to reason that the coming year will see other tech firms following […]

Top 10 Branding Mistakes and How to Avoid Them

Top 10 Branding Mistakes and How to Avoid Them The big moment has come. You’ve taken that next bold step in your company’s evolution and are ready to invest in a brand refresh. You’ve made the executive decision that your old brand is history—it no longer reflects the ethos and values of who you are […]

Why Storytelling is Your Most Critical Skillset in a Virtual World

Why Storytelling is Your Most Critical Skillset in a Virtual World In recent years, the world has fundamentally changed. We have moved from a world where personal contact was the norm, to a world where most people primarily connect and engage online. The virtual world became our shared world—the “new normal.” The C-Suite used to […]

Mastering the AI Revolution: 4 OnBoarding Tips for CMOs

Mastering the AI Revolution: 4 On-Boarding Tips for CMOs AI is rapidly transforming the way brands position and message themselves to consumers. Are you keeping up with the breakneck pace of change? Most people fail because oftentimes it feels overwhelming and intimidating to dive into learning new tools and languages that are evolving so quickly. […]