Safeguarding Your Brand: The Crucial Role Of Domain Names In Your Online Strategy
Safeguarding Your Brand: The Crucial Role Of Domain Names In Your Online Strategy In today’s digital age, establishing a strong online presence is paramount for the success of any business, big or small. However, as the internet continues to expand, so do the risks—particularly concerning brand identity and reputation. For small businesses, in particular, […]
Domain-First Branding: How To Build A Winning Corporate Branding Strategy
Domain-First Branding: How To Build A Winning Corporate Branding Strategy Branding is a critical aspect of any company’s success, and it’s even more important for companies seeking to differentiate themselves from competitors—and scale. It’s your first impression. It’s your point of distinction. It’s proof of credibility. In short, the right company name is huge. […]
Making Deals: The Art Of Collaboration
Making Deals: The Art Of Collaboration You may have heard the saying, “If you want to go quickly, go alone. If you want to go far, go together.” Making deals that only meet the needs of one party doesn’t make the cut anymore. This mindset no longer speaks to the values of an evolving […]
The Power Of Brand: Strengthening Your Identity Before Fundraising
The Power Of Brand: Strengthening Your Identity Before Fundraising In the fast-paced world of startups and scale-ups, the race to secure funding often takes center stage. However, in the rush to attract investors, I see many founders overlook a critical element that can make or break their fundraising efforts: Brand. Let’s explore why strengthening your […]
Why Your Domain Name is Your First Impression: The Impact on Brand Perception
Why Your Domain Name is Your First Impression: The Impact on Brand Perception Your domain is often the first point of contact between your brand and potential customers. It’s the virtual storefront of your business, your digital headquarters, and a crucial and critical element of your brand identity. But just how much does your domain […]
What is a brand?
The Billion-Dollar Brand Blueprint: Lessons from the Trenches. When you start building a brand, you might wonder what exactly is a brand? In this post, we will discuss about the essence of branding, and why it’s important for making people see your brand in a good way. Ask 10 people and you’ll get 10 different […]
How A Domain Upgrade Spurred Massive Growth
How A Domain Upgrade Spurred Massive Growth Discover the power of a domain upgrade in “How A Domain Upgrade Spurred Massive Growth.” Check out Tim Hargis’s journey with Tuft & Needle as he shares insights on the impact of securing TN.com and its role in driving business success. I recently sat down for a coffee […]
A Generic Word Combined With .Com Can Be a Valid Trademark
A Generic Word Combined with .Com Can Be a Valid Trademark In 2020, in a huge win for generic domain, the Supreme Court, in an 8-1 decision, ruled that, as a general matter, you CAN trademark a generic term + .com. So while you can’t trademark “booking,” you CAN trademark “Booking.com,” rendering top tier domains […]
SCOTUS rules generic word combined with .COM can be valid trademark
SCOTUS rules generic word combined with .COM can be valid trademark In a huge win for generic domains, the Supreme Court, in an 8-1 decision on June 30, 2020, ruled that, as a general matter, you CAN trademark a generic term + .com. So while you can’t trademark “booking,” you CAN trademark “Booking.com,” rendering top […]
Do Premium Domains Help with Funding?
Do Premium Domains Help with Funding? The short answer is: Yes. Premium domains not only make VC funding stronger, but are for companies who want their brands to be taken seriously, even revered; who want to achieve brand notoriety—woven into the fabric of the culture for decades to come. Why? Quality premium domains are lead […]
What Smart Companies Know about Domain Names
What Smart Companies Know about Domain Names Location: Brand Credibility & Market ShareBrand Recognition + Generic/Authoritative Credibility = More Brand Recognition Smart Companies often acquire category-defining domains to lever existing efforts, rebrand, or launch new consumer-facing campaigns—for instance, I sold Rate.com to Guaranteed Rate, eBike.com to Bosch and Advance.com to Advance Publications (Conde Nast); JM Bullion controls Gold.com […]
What Smart Founders Know About Domain Names
What Smart Founders Know About Domain Names When coming up with a name for your startup, or contemplating a rebrand for your current company, do you think about domain names? For too many founders, names are an afterthought—not integrated into the fabric of the brand story or brand promise, or, equally dangerous, paired with a […]
